ROI optimization for eCommerce
CXO Quotation…
“Nowadays every business is an eCommerce: I need to run campaigns on Facebook and Google, increase conversion, reduce cost per click, decrease churn… Which simple tool can help with all of that at once?"
To be used in what Circumstance
To consider for business users in eCommerce companies to analyse their traffic data, decrease spending per adds, with immediate and visible results.
*increase campaign conversion, reduce cost per click, decrease churn and cost of churn. *
High-Level Description
A predictive analysis tool that helps business specialists and marketing experts with visual, intuitive and actionable insight – without requiring background knowledge in analytics.
- Visitor analysis (conversion, sales propensity): optimize campaigns & increase ROAS.
- Predictive analysis (cross/up-sell, churn propensity): increase uplift & anticipate churn.
* has ready connectors to GTM & Adobe DTM, eCommerce Platforms, as well as to Google Add & Facebook Add for digital marketing. *
Data Consistency Checker
CXO Quotation…
"The first thing I wonder when I get a report is whether the data is correct."
To be used in what Circumstance
To consider in any organization that integrates data from many sources on a regular basis, and needs embedded controls and alarm mechanisms to prevent leaks and increase trust.
* data quality assurance for integration processes: ensures that data is meaningful from Business perspective. *
High-Level Description
A tool that identifies data inconsistencies between integrated systems, i.e. detects anomalies and triggers alerts, according to predefined thresholds and business rules.
It monitors values and trends in data exchange between multiple sources and can execute a vast number of different types of controls.
* works well to control and reconcile complex data integration between many systems/tables – also popular in data migration. *
Web-Based Reference Data Mgmt.
CXO Quotation…
"Business cannot securely access and manage its own data: it's all in Excel. Every simple update request in systems has to go through IT..."
To be used in what Circumstance
To consider in any organization that wants to hand control over to Business to manage its own reference data, target KPI’s. score cards, surveys, etc.
High-Level Description
A tool that enables business users to prepare and manage their data assets, in particular reference data & lookups, rather than keeping them all on Excel.
It manages and controls access to reference data deep inside IT data systems, performs abstraction of technology layers and data models.
ETL Code Generator
CXO Quotation…
"DWH projects are an endless loop of ETL code writing, change, and code re-writing again - all while trying to hold to quality standards."
To be used in what Circumstance
To consider for any business that is:
either delivering data warehouse projects with extensive ETL development (ODI),
or in charge of managing the stream of new business demands for a data warehouse.
* unique in the market. *
High-Level Description
An ODI code generator, working from any given transformation script written in SQL. The tool also auto-generates documentation.
The output code is machine-generated, standardized, has expert developer quality grade, and is generated within seconds... thereby allowing for instantaneous review and test.
* for DWH projects – in-house or external… green field or maintenance: significantly cuts implementation time and maintenance effort. *
CI/CD Framework for ETL Dev.
CXO Quotation…
“CI/CD is now common place for standard application development, but not for platform-based development & toolkits. My ETL development life cycle is still subject to old-fashioned release mgmt."
To be used in what Circumstance
To consider in organizations striving to further improve their data warehouse operations and to optimize efficiency & quality.
* unique in the market. *
High-Level Description
A platform to manage the development life cycle and to automate the release & deployment processes of ODI code, thereby providing for much increased transparency, control and agility in ETL development. All steps in the CI/CD process can be automated and scheduled.
* for data warehouse operations… significantly reduces errors, stabilizes and accelerates deployments. The same vertical exists for SAP ABAP, Sales Force and IBM Mainframe (z/OS) *
Data Catalogue
CXO Quotation…
"Business and IT don't mean the same things when they talk: everyone has a different interpretation of what defines an entity, and how it is implemented."
To be used in what Circumstance
To consider in organizations in need of creating a common dictionary/glossary, thereby modelling, categorizing and structuring business terms and aligning all stakeholders on common attributes and characteristics.
* for information / enterprise architecture. *
High-Level Description
A data catalogue that helps with defining and managing data across the enterprise, scanning and discovering physical data elements in IT systems, and unifying them under a single business glossary.
It matches physical data elements of various degrees of granularity with their logical counterparts in the glossary, and helps with defining data owners.
Permitted References (Collective)
