To offer new, attractive & cost-effective products to new markets, i.e. Europe.
- All are tested and proven to be value-adding in major corporations.
- Many are truly innovative and offer niche capabilities (i.e. have immediate relevance to business/IT stakeholders).
- Far better value-for-price vs. international products (i.e. in case a similar competitor product exists).
To support the Sales efforts of Partner companies, which struggle to break the “glass ceiling” of international recognition, because...
- Their engineering potential and quality is not recognized, or better: not yet discovered.
- Partners in the program have weak sales organization, no presence abroad, no access to market.
- Partners in the program may face language barriers or lack the right consulting support.
- There could be uncertainty about legal coverage and support if not supplied under international brands.
- Find and qualify suitable opportunities and facilitating the steps leading to a fruitful exchange and deal. o Market through digital channels, network of institutions, as well as social networks.
- Keep growing the Catalogue.
- Create an Entity in Germany, to help with local support, contracting and delivery
- Business communication in German, French, English.
- Product expertise & documentation [by default] in English only.